The CONNECT Mobile CX Summit, focused on innovative retail and hospitality brands, came to a close yesterday. Throughout the three day conference, attendees learned how to bolster customer experience from brands like Macy’s and Citi. Attendees had the opportunity to connect with thought leaders throughout the industry, network with other retail brands, and learn about technology solutions made to increase customer engagement.
The summit offered an impressive array of speakers including Mary Hines, Global Head of Rewards for Citi, and Willy Lai, VP of User Experience Design at Macy’s.
Mary Hines, global head of rewards @Citi will discuss the crucial intersection of mobile and customer loyalty in our opening keynote address. Join us in 10 minutes to learn strategies to increase engagement, retention and brand favorability among target audiences. #CONNECTSummit pic.twitter.com/PfkuCxbGCV
— CONNECT: The Mobile CX Summit (@CONNECTsummit) August 13, 2018
Powerhouse panel – Mobile messaging strategies to increase conversion and retention. GUESS Leverage gamification within your app- we added a spinning wheel where they can spin the wheel daily for points or free gifts. #CONNECTsummit pic.twitter.com/SaZqexm8s4
— Dave Wurm (@DaveEWurm) August 14, 2018
Our SVP of Sales, Lee Auerbach, had a great time moderating the general session for “Social Media: What’s Now, What’s Next” at #CONNECTSummit! Thanks to a wonderful panel @awrestaurants @MarcusHotels @duffysmvp! pic.twitter.com/iPlydpSVsu
— chatmeter (@chatmeter) August 15, 2018
McDonald’s, Guess, and Pampered Chef were just a few of the large brands that shared their strategies for customer engagement. Throughout the conference, panels and breakout sessions were held that focused on smaller sectors in retail.
#CONNECTsummit – Will Hanrahan – Fazoli’s. FREE baked spaghetti with drink to get folks onboard with the APP. Rewarding Experiences session. pic.twitter.com/l7nip7XYFI
— Dave Wurm (@DaveEWurm) August 14, 2018
Kount is at #CONNECTSummit this week! Stop by Booth G11 to say hello and enter to win a Yeti cooler. pic.twitter.com/rDWol2Finz
— Kount (@KountInc) August 13, 2018
And we’re up and running at the #CONNECTSummit pic.twitter.com/KTNctkiO8o
— Mobile Payments Today (@MobilePayToday) August 13, 2018
From Lowe’s to Potbelly sandwiches, CONNECT offered visitors the unique experience of learning customer retention tactics from successful brands.
Vision-first approach to #interactive #experiences! Customers who have experienced #Lowes #Holoroom have 36% better recall on how to perform DIY projects. Educating customers, creating brand experience https://t.co/fOLMu3bG1j
What the #CONNECTsummit is all about! @ICXAssociation https://t.co/jvWIet9jzy
— MORGAN PETTY (@PR_Morganpetty) August 14, 2018
In our closing keynote, Willy Lai, VP of User Experience Design @Macys will contrast good and bad #UX designs and their respective ROI, based on real world data. #CONNECTSummit pic.twitter.com/joKo8dbES2
— CONNECT: The Mobile CX Summit (@CONNECTsummit) August 15, 2018
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