Retailers are feeling a crunch this holiday season. Higher prices could lead to lower sales (per a Bain & Company report), and data privacy technology and regulations have cut off ...

The holiday shopping season is rapidly approaching. This year, ongoing supply chain issues, rising inflation, and the lingering pandemic are likely to continue to influence consumer shopping behavior in ways that ...

Shoppers today are heavily influenced by emotion. This is why commercials that tug at the heartstrings (who knew a commercial for paper could make you ugly cry) or make you ...