Recently, our colleagues at Modern Marketing Today published an interesting piece on how personalization shapes the customer journey by building relationships and trust. But the burden on retailers to make those connections ...

In this article, originally published on Modern Marketing Today, Julia Gebhart, Product Marketing Manager at Sitecore shares her thoughts on how retailers can use omnichannel personalization to improve digital experiences for their customers. ...

In 2022, retail finds itself at a unique turning point in consumer behavior. For much of the last decade, in-person and online shopping channels have largely been deployed as two ...

Composable Commerce is a technical design approach that unifies channels (web, App, marketplace, store, customer service, etc.), master data (product information, customer data, store locations, etc.), and systems of record ...

Digital interactions between brands and consumers were on a steady upward trajectory before the pandemic. But as stay-at-home orders and in-person capacity limits have become a standard part of pandemic ...

From the conversations at NRF 2021, Chapter One virtual event, rumors about the death of the brick and mortar store seem to have been greatly exaggerated. Which leads us to ...

Retailers have been creating personalized content and embracing omnichannel strategies to deliver a superior customer experience, yet they are still falling short. The missing link? Technology that aids retailers on ...

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the ...

When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the ...

There are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center ...