If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the ...

“ Hey Google – where’s the nearest hardware store?” Conversations like these are being had with virtual assistants in households around the world. Chatbots have come a long way in ...

There is an old adage in sales: it’s easier and cheaper to keep an existing customer than to go find a new one. This sentiment has absolutely stood the test ...

Online retailing has several appealing  advantages over brick-and-mortar stores: flexible shopping hours, easy inventory perusal, the convenience of having something shipped right to your door. But one area that can ...