While more consumers than ever flocked to brick-and-mortar stores to wrap up their holiday shopping last year, brands continue finding and using data-driven methods to engage their customers year-round. Path ...

Delivering excellent customer service is critical to the success of any business, especially e-commerce. Providing quick, friendly, practical support is essential for customer satisfaction and loyalty. However, small- to medium-sized ...

Retail businesses rely heavily on sales made up to, and throughout, the holiday season. Given inflation, the economic downturn, and ongoing supply chain issues, how can retailers position themselves for ...

Costco is popular for selling products in bulk and customers are willing to pay a membership fee for great quality items and convenience. There are always new things to try ...

According to the National Retail Federation, American consumers spent $21.8 billion on Valentine's Day in 2021 and $23.9 billion in 2022. As the numbers continue to rise and shoppers consistently ...

There’s been a lot of talk about how the metaverse will change the way customers, brands, and retailers interact. Most of that conversation has focused on digital and virtual opportunities ...

An analysis of the online stores offered by 100 major retailers revealed more than 10,000 digital accessibility (a11y) issues across the nearly 450 tested pages. Worse yet, 70 percent of ...

Marketing a fragrance is as exciting as making one. When a perfume is put on the market, the right strategies are needed to attract people to it. Marketing a perfume is not ...

Times are challenging for retailers, with inflation, supply chain challenges and changing consumer demands presenting very real obstacles at each stage of business. Retailers cannot simply lay low to weather the uncertainty. ...

Retailers are feeling a crunch this holiday season. Higher prices could lead to lower sales (per a Bain & Company report), and data privacy technology and regulations have cut off ...