Customer loyalty is never guaranteed, and as the pandemic has hugely increased the shift to online shopping, the number of competitors that ecommerce websites are facing is only going up. ...

There are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center ...

Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result in long-term brand loyalty. But personalization and customer experience are ...

Building brand loyalty and awareness no longer means spamming customers with emails or plastering two or three ads all over TV and the internet. Brand loyalty today is about forging ...

As discussed previously on Retail Technology Insider, artificial intelligence (AI) is taking the retail world by storm. Companies know that it’s a technology that offers invaluable insights and can easily ...