Aside from creating great furniture, homeware, and accessories, creating a successful company in the industry requires smart PR strategies and the right promotional efforts too. After all, most consumers tend to see homeware and furniture as a long-term investment, which means that the companies need to get their products in front of those customers at the right time to be able to make a long-lasting impression on them and that only happens through promotion.

Promotional Strategy

The buying habits of consumers are constantly changing as their demographics are changing, which means companies in the homeware and furniture industries have to stay on top of those changes. Simply having great products for the customers is no longer enough to convince audiences to start making purchases. These days, companies need to be top of mind during the right time for the customers, while providing them with a purchasing experience that will motivate them to complete any purchases. The best way for companies to achieve that is with a promotional strategy that will help businesses figure out their target audiences, what they want, and how these businesses can create a long-term strategy that will generate more engagement and stronger and more trusting relationships with potential customers.

Website

Aside from homeware and furniture, companies in the industry must have a website because about 90 percent of all customers these days tend to conduct research online before deciding to make any sort of purchase. That means a business website is one of the crucial elements of any promotional strategy a company creates. Companies will need to ensure that all the photos of their products on the website are going to be high quality, and showcase them in various ways, but all of those ways will have to be modern. The same thing is important for the overall website design, which needs to be optimized for different types of devices that potential customers are using to access it, as well as user-friendly and functional.

Social Media

Another crucial element of promotional strategies for homeware and furniture companies is to make sure that they are present and active on the right social media platforms. About 30 percent of consumers have made a purchasing decision for their homes lately based on what they had seen on their social media feeds, which means if companies want to reach those potential customers, being present, active, and engaging on the right platforms is a must. Although older generations of consumers tend to get most of their home design inspiration and information from TV shows and magazines, younger generations of consumers rely on social media platforms like Instagram, TikTok, and Pinterest to get those same recommendations for their own homes and what they should be purchasing.

The author, Dara Busch, is Co-CEO of 5WPR, a leading PR firm.