Retail Technology Insider
  • About
  • Brands
  • CXOs
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
Retail Technology Insider
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
No Result
View All Result
Retail Technology Insider
No Result
View All Result
Home Brands

Retail Sales Rely on Personalization

by Jackie Davis
November 20, 2019
in Brands, Customer Experience
Reading Time: 2 mins read
A A
Retail Sales Rely on Personalization
Share on FacebookShare on Twitter

As retailers embrace the digital buyer, the pressure to engage and retain customers is at an all-time high as mega-commerce companies like Amazon thrive. To effectively draw in customers, retailers must focus on engagement, sales, and most importantly, personalization, to connect with an audience that demands seamless, tailored experiences.

How can retailers achieve sales initiatives, campaigns success, and a positive customer experience with the resources they have? The right tools are key.

Learn More

A recent study published by The Dept Agency polled over 1,000 people on their views of retail e-commerce personalization and the findings were clear – customers want personalized content that is seamless and non-invasive. This isn’t an easy task. With the help of innovative marketing technologies like the pairing of Sitecore Experience Manager and Salesforce Marketing Cloud, retailers can become more efficient.

“Personalization is dominating digital marketing; with advancements in big data and Martech, brands are gaining valuable insight into their customers and tailoring marketing strategies based on individuals’ location, preferences, and digital footprint,” said Floris Oranje, Managing Director, Digital Marketing, The Dept Agency.

With the integration of these tools, retailers can tailor their marketing strategies accordingly and manage content and digital tools in one interface. Software systems are no longer siloed, and data is aggregated in one place offering users a snapshot of their customers and campaigns across channels and devices. These tools not only save time – they make personalized content achievable with insights on customer behaviors. Retailers can then use these insights to craft future campaigns.

“Considering there are countless alternative choices at the click of a button, the consumer is now the primary focus of marketing campaigns, more so than the product,” said Oranje. “systems work in harmony to ensure each customer is presented the right content at the right moment.”

With a focus on dynamic data, personalized content, and intuitive analytics, the marriage between Sitecore and Salesforce is a win for retailers.

Ready to learn more? Click here.

Tags: customer experiencepersonalizationRetail SalesSalesforceSalesforce Marketing CloudSitecoreSitecore Experience ManagerThe Dept Agency

RELATED POSTS

lifetime customer value
Brands

Retailers Create Lifetime Customer Value Through Personalization

May 19, 2022
Omnichannel Personalization
Brands

Omnichannel Personalization Advances the Customer Experience

May 5, 2022
Improving Data Value
Brands

Improving Data Value with a Customer Data Platform

April 27, 2022
Next Post
How to Reach Today’s Pampered Consumer this Holiday Season

How to Reach Today’s Pampered Consumer this Holiday Season

Are You Enhancing Your E-commerce Site for the Holidays?

Are You Enhancing Your E-commerce Site for the Holidays?

Real-Time Customer Experience Powered by Machine Learning

Real-Time Customer Experience Powered by Machine Learning

TRENDING NOW

  • Valentine’s Day Is Coming: Are Your Shipping Logistics Up to Par?

    497 shares
    Share 199 Tweet 124
  • Unwrapping the Importance of Cloud Security in Retail

    503 shares
    Share 201 Tweet 126
  • Giving Shoppers What They Really Want from the Metaverse

    501 shares
    Share 200 Tweet 125
  • CAVA’s CEO Reveals Chain’s Ingredients for Success from both a Tech and Human Perspective

    574 shares
    Share 230 Tweet 144
  •  Using AI to Help Catalog Harmonization within a Digital Marketplace

    508 shares
    Share 203 Tweet 127

CONNECT WITH US

BECOME AN INSIDER

Get Retail Technology Insider news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Modern Marketing Today
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Retail Technology Insider offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

 

No Result
View All Result
  • Home
  • About
  • Brands
  • CXOs
  • Categories
    • Digital Transformation
    • Customer Experience
    • Cybersecurity
    • Paytech
    • Supply Chain
  • Contact Us