Retail Technology Insider
  • About
  • Brands
  • CXOs
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
Retail Technology Insider
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
No Result
View All Result
Retail Technology Insider
No Result
View All Result
Home Customer Experience

Nordstrom Offers BOPIS to Engage Customers

by Jackie Davis
June 26, 2019
in Customer Experience
Reading Time: 3 mins read
A A
Nordstrom
Share on FacebookShare on Twitter

Achieving meaningful customer experience is top of mind for retailers in today’s competitive environment. To distinguish their brands and engage customers retailers are offering a buy online, pick up in-store service or even voice ordering with the help of a virtual assistant. For retailers to stay relevant, they must not only implement technologies and services that engage consumers but understand that the consumer holds all the power.

Nordstrom Leveraging BOPIS

Buy online, pick up in-store (BOPIS) – it’s a revolutionary retail concept that allows customers to browse items online, select them, and then come into the store to try them on and decide if they want to purchase. The Nordstrom in Cherry Hill, New Jersey has built special dressing rooms and clothing racks for the use of BOPIS customers.

“They’re discovering the asset that they’re sitting on, which is their physical store,” said Ed Kennedy, senior director of commerce at Episerve. “The idea is to have a consumer come into the store and say, ‘hey you’ve already made this online purchase. Stay a while.'”

Read more here.

Walmart Rolls Out Voice Ordering

Taking cues from large clothing and lifestyle retailers, grocery stores are beginning to focus on customer experience. Walmart has taken this to heart by introducing a voice ordering system that uses assistants like the Google voice or Amazon Alexa to build a list, place the order, and select a pickup time.

“The ultimate piece here is the recognition that there is only one customer. There isn’t an in-store customer and an online customer,” said Janey Whiteside, chief customer officer for Walmart. “The more we can treat you as one customer and make sure that you’re having an interconnected experience, the better we can serve you as a customer.”

Read more here.

Shoppers Hold the Power in Retail

At the CNBC Evolve Conference, retail leaders focused on customer expectations and how ultimately, customers hold all the power when it comes to retail interactions. According to Ron Johnson, the former CEO of J.C. Penney and the former senior vice president of Apple’s retail division, customers know exactly what they want and expect to get it.

Today, shoppers are “responding clearly to innovative new business models,” he said. They like newness. And “the tolerance for a bad experience has gone to zero.” As a retailer, “you’ve got to be great every time,” he said.

Read more here.

Tags: BOPISCNBC Evolve ConferenceEpiserveJ.C. PennyNordstromVoice orderingWalmart

RELATED POSTS

lifetime customer value
Brands

Retailers Create Lifetime Customer Value Through Personalization

May 19, 2022
Omnichannel Personalization
Brands

Omnichannel Personalization Advances the Customer Experience

May 5, 2022
Improving Data Value
Brands

Improving Data Value with a Customer Data Platform

April 27, 2022
Next Post
7 Technology Trends Evolving the Customer Experience for Retailers

7 Technology Trends Evolving the Customer Experience for Retailers

5 Values That Engage Employees, Which Creates Happy Customers

5 Values That Engage Employees, Which Creates Happy Customers

Is Technology the Problem or Solution for Retailers? Deloitte Industry Leader Weighs In

Is Technology the Problem or Solution for Retailers? Deloitte Industry Leader Weighs In

TRENDING NOW

  • Why Are Customers Switching to Competitors Online?

    497 shares
    Share 199 Tweet 124
  • How can Businesses Capitalize on the Next Era of Retail?

    495 shares
    Share 198 Tweet 124
  • Three Ways Your Online Business can Thrive Even as Shoppers Return to the Store

    498 shares
    Share 199 Tweet 125
  • Is Technology the Problem or Solution for Retailers? Deloitte Industry Leader Weighs In

    611 shares
    Share 244 Tweet 153
  • Generational Transition Disrupts the Automotive Industry

    547 shares
    Share 219 Tweet 137

CONNECT WITH US

BECOME AN INSIDER

Get Retail Technology Insider news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Modern Marketing Today
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Retail Technology Insider offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2021 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About
  • Brands
  • CXOs
  • Categories
    • Digital Transformation
    • Customer Experience
    • Cybersecurity
    • Paytech
    • Supply Chain
  • Contact Us