With the COVID-19 pandemic, many retailers had to figure out ways to overcome restrictions. One way this was achieved is through livestreaming. Livestream shopping allows retailers to create their own live shopping channel. It is a combination of social media and e-commerce. “It’s basically digitizing QVC and HSN,” Deborah Weinswig, Chief Executive Officer of Coresight Research.

Livestream Shopping is the Next Big Thing in Retail

Retailers had to design inventive ways to reach customers, since restrictions were imposed by the COVID-19 pandemic. By incorporating livestream shopping, an interactive video experience, individuals are able to ask questions live and shop the retailers. Mike George, President and CEO of Qurate Retail Group, said that he is excited to see more organizations in the industry shift to a live video shopping platform. Qurate Retail Group’s subsidiaries, QVC and HSN, has been successfully embracing this way of commerce for 40 years.

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Why Livestreaming is the Take-Away Retail Trend of 2020

While livestream shopping is new in the United States, it has been a prevalent concept in China for years. In 2016, it was reported that the live video streaming market in China grew 180 percent. In the same Alibaba added livestream capabilities to its online e-commerce sites. Once the pandemic hit, many retailers had to focus on their online shopping platforms, therefore, livestreaming shopping started to become more established in the United States.

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Is Live Shopping the Future of Ecommerce?

With livestream shopping, customers are able to comment, ask questions, and purchase products in real time. Additionally, many sites are including well-known influencers to aid the shopping experience. Livestream shopping is as if the Home Shopping Network received a modern update. Livestreaming gives brands an opportunity to really showcase their products and receive customer feedback.

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