Retail Technology Insider
  • About
  • Brands
  • CXOs
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
Retail Technology Insider
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
No Result
View All Result
Retail Technology Insider
No Result
View All Result
Home Brands

Livestream Shopping Engages Customers and Nordstrom is Leading the Way

by Jenna Sindle
July 1, 2021
in Brands, Customer Experience
Reading Time: 4 mins read
A A
Livestream Shopping
Share on FacebookShare on Twitter

Accelerating digital shopping habits are driving retailers to adapt to changing digital trends. Today, online shoppers spend a significant amount of screen time on apps like Instagram and TikTok, and social commerce features have enabled shoppers to discover and purchase products through these channels rather than search and find through ecommerce stores. In these online experiences, shoppers seek relevant content as part of engaging experiences that ultimately lead to purchase via a frictionless checkout experience.

Last year the COVID-19 pandemic brought a spike in this already-rising trend as brick-and-mortar shops closed their doors and customers subsequently turned online to fulfill many of their shopping needs. While this shift organically opened the door to new customers, it has also increased competition amongst an already crowded digital space, driving brands to “flex some different marketing muscles than they’re accustomed to,” as Matt Monahan, VP of Product for digital experience platform Arc XP, pointed out in a recent ecommerce technologies report from Digital Commerce 360.

As TikTok and Instagram Reels skyrocketed in views during the COVID-19 pandemic, many retailers took a cue from this trend. The result has been a rise in retailers venturing into livestreaming to drive customer engagement as well as replicate real-life shopping experiences online.

Nordstrom, well known for their personalized shopping services, recently introduced its own Livestream Shopping channel. The channel features premium video content including virtual styling events, live beauty tutorials, and programs featuring designers like Charlotte Tilbury and Anastasia Soare. While this may seem reminiscent of the television shopping networks of the past, Nordstrom has modernized the experience with the addition of mobile access, interactive engagement through live chats and Q&A sessions, giveaways, and the ability to purchase products directly from the livestream.

After only having made the decision to launch livestream shopping this past holiday season upon observing the trend booming in China, Nordstrom was able to launch its livestreaming channel within just a few months. When asked how retailers could quickly implement such new features, Monahan advised partnering with a technology provider that integrates easily with existing systems and provides tools focusing on “content-rich customer experiences through store front and storytelling.”

Monahan went on to suggest implementing a digital experience platform (DXP) solution that brings all the tools needed to deliver the engaging online experiences that are compelling customers to buy. Best of breed solutions include a full-featured content management system, a broadcast-quality video platform and a modern commerce storefront among its tool set.

A SaaS-based, API-first solution, will integrate easily with retailers’ existing systems as a headless commerce platform or as an end-to-end solution out of the box to deliver rich, performant user experiences. As Monahan said, “Retailers and brands that succeed at ecommerce are the ones armed with the tools to take control of their brand story using rich content both on-site and through their marketing channels. Live video is an emerging tactic we see those brands increasingly use to drive repeat visits that begin with brand engagement and ultimately lead to conversion.”

When brands make the decision to implement a DXP solution, they’re opening the door for their teams to self-service and create compelling experiences in-house that meet customer’s changing expectations and needs such as livestream shopping, 360-product video and augmented reality, to name a few.

By swiftly launching a new feature that focuses on storytelling through interactive media, Nordstrom was able to take advantage of a critical time in online shopping as well as uphold its place in the market as a customer-focused retailer.

To learn more about how headless commerce, DXP solutions, and other retail tech innovations have carved a permanent place in e-commerce, download the report “Tech Innovations That Stick.”

RELATED POSTS

Power Requirements for AI in the Data Center: Going Nuclear on Local Grids
Brands

Power Requirements for AI in the Data Center: Going Nuclear on Local Grids

September 21, 2023
Gaming
Customer Experience

4 Gaming Trends to Watch at CES 2024

September 15, 2023
Defending Deliveries: Strategies to Combat the Surge in Shipping Scams
Customer Experience

Defending Deliveries: Strategies to Combat the Surge in Shipping Scams

September 8, 2023
Next Post

To Modernize CX Tie Key Retail Trends Together

Sam’s Club

Sam’s Club Continues to Drive Innovation to Deliver a Better Customer Experience

brand identity

Retailers Are Empowering Employees to Align Brand Identity with Social and Environmental Causes

TRENDING NOW

  • Marketing Strategies for Perfume

    1213 shares
    Share 485 Tweet 303
  • What Smart Home Technologies Will Dominate CES 2024?

    561 shares
    Share 224 Tweet 140
  • 4 Gaming Trends to Watch at CES 2024

    498 shares
    Share 199 Tweet 125
  • CAVA’s CEO Reveals Chain’s Ingredients for Success from both a Tech and Human Perspective

    633 shares
    Share 253 Tweet 158
  • Using Public Relations to Elevate Haircare Brands and Trends

    494 shares
    Share 198 Tweet 124

CONNECT WITH US

BECOME AN INSIDER

Get Retail Technology Insider news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Modern Marketing Today
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Retail Technology Insider offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

 

No Result
View All Result
  • Home
  • About
  • Brands
  • CXOs
  • Categories
    • Digital Transformation
    • Customer Experience
    • Cybersecurity
    • Paytech
    • Supply Chain
  • Contact Us