Retail Technology Insider
  • About
  • Brands
  • CXOs
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
Retail Technology Insider
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
No Result
View All Result
Retail Technology Insider
No Result
View All Result
Home Customer Experience

Is Technology the Problem or Solution for Retailers? Deloitte Industry Leader Weighs In

by Jackie Davis
July 10, 2019
in Customer Experience
Reading Time: 4 mins read
A A
Is Technology the Problem or Solution for Retailers? Deloitte Industry Leader Weighs In
Share on FacebookShare on Twitter

Technology can be frustrating, but when a malfunction in systems impacts thousands of customers, it’s more than frustrating – it can be detrimental to a brand. While technology offers retailers opportunities for products and engagements that weren’t possible in the past, it also comes with its fair share of issues from security to connectivity. Is the technology that retailers are utilizing today worth the potential problems it can cause?

Technology is a Problem and a Solution

It’s true that traditional retail is changing. Evolving storefronts and innovative online experiences are made possible by an array of technologies – but are the solutions these technologies offer greater than the problems that accompany them? Seema Pajula, vice chairman and US consumer industry leader at Deloitte LLP recently spoke about how technology can have both positive and negative impacts on retailers.

“Since 2012 retailers have experienced drastic reductions in ROA (return on assets), a significant industry metric,” said Pajula. “While retail sales are at an all-time high, it costs much more to execute and deliver than in the past. Profitability’s been compressed across the entire value chain. The dominant players are re-communicating their value proposition to customers by their ability to blend digital and physical worlds into one holistic brand experience.”

Read more here.

voice order

Walmart Leveraging Voice Technology

Walmart is using technology in its favor to engage customers and boost sales with voice ordering technology. With Voice Order, customers use a virtual assistant like the Google voice and add items to their grocery cart. Once their cart is ready to go, they simply pick a store and time to grab their items.

“We know when using voice technology, customers like to add items to their cart one at a time over a few days – not complete their shopping for the week all at once,” says Tom Ward, senior vice president of digital operations for Walmart U.S. “So, this capability aligns with the way customers shop.”

Read more here.

Target Technology Issues

Recently, Target faced technology issues that shutdown internal computer systems for a few hours over the course of two days. While Target representatives explained that this was not a Target issues, but an issue with the data centers used, it caused problems for customers and impacted sales.

For retailers to provide the best customer journey to their consumers, it’s important that their technology is up to the task. While this incident negatively impacted the brand for a short period, the company is working to leverage new technologies that will improve the customer experience in the future including same-day delivery options for over 65,000 products.

Read more here.

Tags: Deloitte LLPretail technologySeema PajulaTargetWalmartWalmart Voice Order

RELATED POSTS

lifetime customer value
Brands

Retailers Create Lifetime Customer Value Through Personalization

May 19, 2022
Omnichannel Personalization
Brands

Omnichannel Personalization Advances the Customer Experience

May 5, 2022
Improving Data Value
Brands

Improving Data Value with a Customer Data Platform

April 27, 2022
Next Post
Centering the Customer Experience as a Commerce Differentiator

Centering the Customer Experience as a Commerce Differentiator

multi-cloud

Multi-Cloud Infrastructure Breaks Data Silos for Retailers

digital tech

Insights from NRF Next: Digital Tech Powers Customer Experience

TRENDING NOW

  • Loyalty Marketing: Playing the Personalization Game to Win

    508 shares
    Share 203 Tweet 127
  • Headless Commerce: Creating the Right Store Using Headless Commerce and Innovative API Integrations

    522 shares
    Share 209 Tweet 131
  • Online Retailers Can Position Themselves for Success Year Round with Seamless Returns

    507 shares
    Share 203 Tweet 127
  • How Do Customer Demographics Impact Shopper Behaviors?

    501 shares
    Share 200 Tweet 125
  • Three Critical Considerations for Sales from an Ex-Amazon Vendor Specialist

    544 shares
    Share 218 Tweet 136

CONNECT WITH US

BECOME AN INSIDER

Get Retail Technology Insider news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Modern Marketing Today
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Retail Technology Insider offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

 

No Result
View All Result
  • Home
  • About
  • Brands
  • CXOs
  • Categories
    • Digital Transformation
    • Customer Experience
    • Cybersecurity
    • Paytech
    • Supply Chain
  • Contact Us