NRF Next, held by the National Retail Federation, came to a close this week in Las Vegas. This conference brought together marketers, retailers, and user experience pros that offer attendees a unique deep-dive into the trends and tech evolving the retail sector.
While attendees got immersed in insider knowledge, they were also treated to the best speakers in the retail industry, top products, and a personalized experience like no other.
#NRFNXT (personalized) welcome bag is on point! @Sitecore is proud to be a sponsor! pic.twitter.com/srtL58B7NM
— Sean Rusinko (@SeanRus) July 22, 2019
Speakers such as Mario Moreno, Head of Marketing with H&M, Sarah Hoffmann, CMO with Drybar, and Lockie Andrews, Chief Digital Officer with Untuckit took the stage offering insights into how the brands became the powerhouses they are. With a mix of great products, superior customer experience, and digital technology, each brand has grown significantly.
“BFF means best friend forever and build for the future.” #NRFNXT pic.twitter.com/E6KJL2RngH
— NRF NXT (@NRF_NXT) July 23, 2019
Great presentation from the CDO of @untuckit ??????? on why a lot of the big tech initiatives #fail #warstories #truth #nrfnxt @NRF_NXT day one pic.twitter.com/b0dH8Y2Qtu
— manolo_almagro (@manolo_almagro) July 23, 2019
As every retail knows, the customer experience is key to growth. Great prices and products are no longer the differentiator when it comes to return customers. Instead, today’s enlightened buyer seeks a memorable, unique shopping experience that keeps them coming back for more. Speakers from Dick’s Sporting Goods, January Digital, and Sitecore spoke to the importance of customer experience and the role digital technology plays.
@MicheDwenger Sr. Director #ecommerce of @dickssportinggoods drops some knowledge on how @DICKS uses AI for #personalization #nrfnxt @nrf @nrfnxt #insights #convergence #retail #futureofretail https://t.co/vtuWj9GN5S pic.twitter.com/n1KFs7wzwr
— manolo_almagro (@manolo_almagro) July 23, 2019
“Push yourself to be uncomfortable to push yourself forward.” #NRFNXT
– @vicdrabicky, Founder of @JanuaryDigital pic.twitter.com/FipukRQc3x— NRF NXT (@NRF_NXT) July 23, 2019
Recent research we did with @AvanadeInc suggests that almost all marketing leaders (95%) feel that their business’ #CX is in critical need of improvement. See what you should consider when implementing a digital transformation strategy here: https://t.co/dD4TBwox2l
— Sitecore (@Sitecore) July 22, 2019
One way retailers can improve their customer experience is to embrace personalization, both in content and in acquisition. Consumers have different preferences when it comes to language and channels, and for retailers to be successful, they must leverage digital tools to meet their customer on their domain.
Love hearing from @rothys growth rockstar about how they fuel word of mouth via channels including podcasts, radio, and all things “share of ear” #NRFNXT pic.twitter.com/Lu00xd2p1c
— ArtemisAEB (@ArtemisAEB) July 23, 2019
You should have been at #nrfnxt. But a few highlights if you weren’t… Co-create your offer or brand with the customer. Don’t just ask what they want, WATCH what they do. (Apply Design Thinking.) pic.twitter.com/VwwVNJ5NY3
— ArtemisAEB (@ArtemisAEB) July 24, 2019
To learn more about leveraging digital technology to improve customer experience, click here.
