Retailers are accelerating their growth through digitization. By building smarter digital products, retailers can optimize solutions for their customers. An omnichannel digital experience has never been more important with consumers constantly interacting digitally with their retailers. Follow this guide to learn four steps that retailers can use to enhance the digital experience with a customer data platform (CDP).

User Behavior

Tracking user behavior in real-time allows retailers to have an up-to-date view of their customers. A CDP creates a granular view of customers by following their page views, recent searches, cart activity, and online connections. This greater understanding of consumers allows retailers to make more strategic decisions.

Automation

Automation empowers smarter decision-making. In combination with real-time customer data, automation brings decision-making technology to the consumers through recommendations. Retailers can then better tailor the digital experience to their customers. In addition to increasing satisfaction, retailers expand their knowledge base of customer preferences. By enabling automation through a CDP, retailers can adapt rules to optimize the users’ digital experience quickly and effectively.

Real-Time Experimentation

With the quick pace of change in the marketplace, retailers must keep up. The ability to run tests and experiment with customer offerings is key to staying competitive and knowing your audience. Real-time experimentation increases the agility and speed of idea delivery. It optimizes products with less risk and more efficiency. Customer data platforms allow for real-time A/B testing and experiments, giving businesses data-driven results that in turn power the best customer experiences.

Personalization

Today’s customer not only demands convenience, but they also want a unique, personal shopping experience. CDPs personalize a customer’s digital experience by analyzing the customer’s online interactions with the brand from their search results to their navigation of pricing. This information is updated in real-time to deliver a transformative user experience that is hyper-relevant to the consumer. This can be applied across multiple channels to connect the customer and retailers seamlessly.

Retailers can use a CDP to capture real-time customer information and deliver solutions to meet their needs. By accessing user behavior, automation, real-time experimentation, and personalization, retailers can optimize their digital products and platforms. When retailers deliver on these insights, they will increase consumer satisfaction with a more integrated omnichannel experience.

To learn more ways to enhance the digital experience of customers, click here.