Retail Technology Insider
  • About
  • Brands
  • CXOs
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
Retail Technology Insider
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
No Result
View All Result
Retail Technology Insider
No Result
View All Result
Home Customer Experience

Customer Experience Edges out Price for the Leading Differentiator in Retail

by Jackie Davis
July 26, 2019
in Customer Experience, CXOs, Sitecore
Reading Time: 3 mins read
A A
customer experience
Share on FacebookShare on Twitter

It seems that everyone is focused on customer experience these days, and for good reason. Price alone is no longer enough to engage customers, there must be a positive, memorable customer journey to keep consumers coming back for more. Brands like TGI Fridays are focusing on the customer experience by implementing technology to create a fluid omnichannel experience.

TGI Fridays Focused on CX

Shef Mityas, TGI Fridays’ chief experience officer, is all about the customer journey. From a mobile app order to a table at one of Fridays’ 900 locations, Mityas is determined to make the experience a positive one driven by technology and connection.

“For us it’s about connecting the dots, marketing, technology, digital, operations — the functional silos of a B-to-C organization. The thing is, customers don’t think like that so why are we, as an organization, thinking that way?” said Mityas. “In leading the customer experience, you need to look at the journey, and as an organization you must be aligned with the customer’s journey, whether that’s an hour sitting at the bar or enjoying Jack Daniels ribs at a table or at home.”

Read more here.

Customer Experience Equals Value

Retailers can no longer rely on price to be their differentiator. Instead, the customer experience is now what brings brands value. A recent report from Econsultancy and Sitecore, Reinventing Commerce: How Retailers, CPGs and Manufacturers Can Compete with Content and Experience, explores the importance of a memorable customer experience to consumers.

“In a world where products are becoming increasingly commoditized, how can you differentiate your organization from the competition? The answer: provide a superior digital experience for your customers to build lifelong relationships,” stated Wanda Cadigan, Vice President, Commerce Sales at Sitecore.

Read more here.

Technology Driving CX

New technologies that offers customer engagement, smoother sales processes, and automates processes are being implemented by retailers to create a better customer experience. Artificial intelligence, for instance, is being used to run chatbots that are driving customer service, and in turn, sales. These sales are set to reach $112 billion by 2023.

For retailers to be successful with technology implementation, they must first determine how the customer wants to be approached, what tactics they engage with, and where to find their potential sales. Only then will the technology serve its purpose.

Read more here.

Tags: AIArtificial Intelligencecustomer experienceCustomer JourneyEconsultancyRetail TechSitecoreTGI Fridays

RELATED POSTS

lifetime customer value
Brands

Retailers Create Lifetime Customer Value Through Personalization

May 19, 2022
Omnichannel Personalization
Brands

Omnichannel Personalization Advances the Customer Experience

May 5, 2022
Improving Data Value
Brands

Improving Data Value with a Customer Data Platform

April 27, 2022
Next Post
The Key to Customer Experience? Data.

The Key to Customer Experience? Data.

Technology Enables Customer Experience

Technology Enables Customer Experience

DoorDash Breach Highlights Need for Stronger Cybersecurity Policies

DoorDash Breach Highlights Need for Stronger Cybersecurity Policies

TRENDING NOW

  • Driving Innovation

    Pandemic Has Positive Impact on Driving Innovation for Retailers

    640 shares
    Share 256 Tweet 160
  • The Modern Customer Journey Demands Omnichannel Retailing

    537 shares
    Share 215 Tweet 134
  • Retailers Create Lifetime Customer Value Through Personalization

    496 shares
    Share 198 Tweet 124
  • The Curious Case of How the Pandemic Drove Innovation for Retailers

    516 shares
    Share 206 Tweet 129
  • Technology’s Role in Making the Ghost Kitchens Less ‘Ghostly’ to Consumers

    514 shares
    Share 206 Tweet 129

CONNECT WITH US

BECOME AN INSIDER

Get Retail Technology Insider news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Modern Marketing Today
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Retail Technology Insider offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2021 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About
  • Brands
  • CXOs
  • Categories
    • Digital Transformation
    • Customer Experience
    • Cybersecurity
    • Paytech
    • Supply Chain
  • Contact Us