Retail Technology Insider
  • About
  • Brands
  • CXOs
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
Retail Technology Insider
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
No Result
View All Result
Retail Technology Insider
No Result
View All Result
Home Brands

Countdown to Black Friday: Catering to the Pampered Customer

by Jackie Davis
November 1, 2019
in Brands, Customer Experience, Sitecore
Reading Time: 2 mins read
A A
Countdown to Black Friday: Catering to the Pampered Customer
Share on FacebookShare on Twitter

Black Friday. It’s only 28 short days away – time for retailers to evaluate their online presence. While Cyber Monday is dedicated to online sales, Black Friday generates even more eCommerce orders. With these big spending days on the horizon, it’s vital that retailers evaluate their online shopping experience.

The load time and performance of a retailer’s website play a big role in the pampered customer’s shopping experience. If images and buttons take more than a few seconds to load, customers are likely to exit the site resulting in a lost sale. According to a recent Shopify study, the online experience retailers offer is more important than ever – with customers now spend more per online order than in-store.

With over 62 million repeat buyers in the last 12 months, retailers are competing for customer loyalty. This loyalty can be secured by offering a good price, but more importantly a great customer experience. And with over 80 percent of sales coming from online stores, the web experience retailers offer directly influences sales.

“Frictionless journey navigation, easy access to products and information, and lighting fast speed make for happy consumers who are more likely to purchase,” said Sean Rusinko, Global Director, Industry Business Leader – Retail & Hospitality at Sitecore. Today’s pampered customer requires a buying experience that is fast, seamless, and personalized.

“Many brands are meeting this expectation with personalized experiences, which includes individual product offerings, using data collected about each customer to tailor the messaging, offers, and experiences each receives,” explained Rusinko. These personalized journeys keep the customer coming back for more.

How can retailers build this personalized, fluid journey? By implementing the right technology.

“Retailers are quickly recognizing that their legacy systems aren’t up to par when it comes to meeting customer expectations and building loyalty,” Rusinko said. By implementing a customized commerce system, retailers can offer customers a unique experience that promotes loyalty and increases sales.

Ready to learn more about a personalized web presence? Click here.

Tags: Black Fridaycustomer experienceCyber Mondaypampered customerShopifySitecore

RELATED POSTS

Power Requirements for AI in the Data Center: Going Nuclear on Local Grids
Brands

Power Requirements for AI in the Data Center: Going Nuclear on Local Grids

September 21, 2023
Gaming
Customer Experience

4 Gaming Trends to Watch at CES 2024

September 15, 2023
Defending Deliveries: Strategies to Combat the Surge in Shipping Scams
Customer Experience

Defending Deliveries: Strategies to Combat the Surge in Shipping Scams

September 8, 2023
Next Post
Journey Orchestration Plays Critical Role in Delivering an Engaging Customer Experience

Journey Orchestration Plays Critical Role in Delivering an Engaging Customer Experience

How to Engage Workers to Delight Customers in an Omnichannel World: Q&A with Shyft CEO Brett Patrontasch

How to Engage Workers to Delight Customers in an Omnichannel World: Q&A with Shyft CEO Brett Patrontasch

Why ScottishPower Embarked on a Successful Digital Transformation Journey

Why ScottishPower Embarked on a Successful Digital Transformation Journey

TRENDING NOW

  • Marketing Strategies for Perfume

    1215 shares
    Share 486 Tweet 304
  • What Smart Home Technologies Will Dominate CES 2024?

    562 shares
    Share 225 Tweet 141
  • 4 Gaming Trends to Watch at CES 2024

    499 shares
    Share 200 Tweet 125
  • CAVA’s CEO Reveals Chain’s Ingredients for Success from both a Tech and Human Perspective

    633 shares
    Share 253 Tweet 158
  • Using Public Relations to Elevate Haircare Brands and Trends

    494 shares
    Share 198 Tweet 124

CONNECT WITH US

BECOME AN INSIDER

Get Retail Technology Insider news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Modern Marketing Today
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Retail Technology Insider offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

 

No Result
View All Result
  • Home
  • About
  • Brands
  • CXOs
  • Categories
    • Digital Transformation
    • Customer Experience
    • Cybersecurity
    • Paytech
    • Supply Chain
  • Contact Us