Retail Technology Insider
  • About
  • Brands
  • CXOs
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
Retail Technology Insider
  • Digital Transformation
  • Customer Experience
  • Cybersecurity
  • Paytech
  • Supply Chain
  • Resources
    • COVID-19
No Result
View All Result
Retail Technology Insider
No Result
View All Result
Home Customer Experience

Centering the Customer Experience as a Commerce Differentiator

by Chelsea Barone
July 12, 2019
in Customer Experience, Sitecore
Reading Time: 2 mins read
A A
Centering the Customer Experience as a Commerce Differentiator
Share on FacebookShare on Twitter

As consumers become increasingly focused on the quality of their retail experience, the impact of price as a differentiator is waning. Retailers today know that to be competitive in this fast-paced market, a superior customer experience is not an option, but a necessity. The value of growing and nurturing a one-to-one customer relationship cannot be overstated, especially when the Amazons of the world are so dominant in other aspects of the consumer’s journey (like speed of delivery and product selection).

Reinventing Commerce: How Retailers, CPGs and Manufacturers Can Compete with Content and Experience, a new report from Econsultancy and Sitecore, explores this notion of delivering a memorable experience for the customer. “In a world where products are becoming increasingly commoditized, how can you differentiate your organization from the competition? The answer: provide a superior digital experience for your customers to build lifelong relationships,” stated Wanda Cadigan, Vice President, Commerce Sales at Sitecore, in the study’s foreword.

Download the Report

In fact, the report revealed that 75% of e-commerce companies see customer experience as a factor they can more easily control, as opposed to pricing, product choice, and market factors. By being able to manage and maximize the effects of customer experience via elements like personalized content, the playing field becomes more level.

To ensure growth, retailers, branded manufacturers, and consumer packaged goods/fast-moving consumer goods providers (CPG/FMCG) all recognize the importance of embracing a customer experience-based model. The figure below from the report reflects this recognition across the board when it comes to attributes like personalized experiences and content.

Customer Experience

To learn more about how approaches to commerce are shifting and adapting to a more personalized customer experience, you can download the entire report from Econsultancy and Sitecore here.

 

Tags: customer experienceCustomer JourneyeCommerceEconsultancypersonalizationpersonalized contentRetail TechSitecore

RELATED POSTS

Gaming
Customer Experience

4 Gaming Trends to Watch at CES 2024

September 15, 2023
Defending Deliveries: Strategies to Combat the Surge in Shipping Scams
Customer Experience

Defending Deliveries: Strategies to Combat the Surge in Shipping Scams

September 8, 2023
Smart home
Customer Experience

What Smart Home Technologies Will Dominate CES 2024?

August 17, 2023
Next Post
multi-cloud

Multi-Cloud Infrastructure Breaks Data Silos for Retailers

digital tech

Insights from NRF Next: Digital Tech Powers Customer Experience

customer experience

Customer Experience Edges out Price for the Leading Differentiator in Retail

TRENDING NOW

  • Marketing Strategies for Perfume

    1709 shares
    Share 684 Tweet 427
  • What Smart Home Technologies Will Dominate CES 2024?

    747 shares
    Share 299 Tweet 187
  • 4 Gaming Trends to Watch at CES 2024

    571 shares
    Share 228 Tweet 143
  • How Autonomous Vehicle Delivery is Reshaping Food Delivery from Fast Food to Gourmet Dining

    495 shares
    Share 198 Tweet 124
  • Dynamic Demand Forecasting: The Secret Weapon for Retailers in the Digital Age

    545 shares
    Share 218 Tweet 136

CONNECT WITH US

BECOME AN INSIDER

Get Retail Technology Insider news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Financial Technology Today
Future Healthcare Today
Government Technology Insider
Modern Marketing Today
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Retail Technology Insider offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2023 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

 

No Result
View All Result
  • Home
  • About
  • Brands
  • CXOs
  • Categories
    • Digital Transformation
    • Customer Experience
    • Cybersecurity
    • Paytech
    • Supply Chain
  • Contact Us