Earlier this week on Modern Marketing Today, we discussed how customer data platforms are improving data value for retailers. Read on to...

Aswin Mannepalli, Global Director of Industry Strategy and Marketing for Automotive at Sitecore, met with Retail Technology Insider to discuss the lessons...

Customer personalization unlocks ways for organizations to better understand their customers’ interactions and preferences. Aswin Mannepalli, Global Director of Industry...

Customer trends are continually evolving in the automotive industry, but in the last two years during the pandemic customer-led change...

The automotive industry is changing as a result of the COVID-19 pandemic. As customer priorities shift, so too must car...

According to Aswin Mannepalli, Global Director of Industry Strategy and Marketing at Sitecore, the automotive industry is about to experience...

Technology innovation is rapidly changing how organizations interact with their customers. From QR codes, self-service kiosks, and near-field communication technology,...

Customers are beginning to shop in physical retail locations again, but the pandemic changed their expectations about service and experience,...

The pandemic drove retailers to take customer experience to the next level with seamless online shopping, AI-powered personalization, fast customer...

The pandemic forced retailers to drive innovation at unprecedented levels to continue to deliver exceptional customer experience and revenue. But...