Customer personalization unlocks ways for organizations to better understand their customers’ interactions and preferences. Aswin Mannepalli, Global Director of Industry...

Customer trends are continually evolving in the automotive industry, but in the last two years during the pandemic customer-led change...

The automotive industry is changing as a result of the COVID-19 pandemic. As customer priorities shift, so too must car...

According to Aswin Mannepalli, Global Director of Industry Strategy and Marketing at Sitecore, the automotive industry is about to experience...

Technology innovation is rapidly changing how organizations interact with their customers. From QR codes, self-service kiosks, and near-field communication technology,...

Customers are beginning to shop in physical retail locations again, but the pandemic changed their expectations about service and experience,...

Diversity and inclusion are becoming strong metrics used by customers, boards, and shareholders when assessing a company and its leadership....

The COVID-19 pandemic placed pressure on online merchants to be transparent about how they were prioritizing safety with their products,...

Accelerating digital shopping habits are driving retailers to adapt to changing digital trends. Today, online shoppers spend a significant amount...

Last year, COVID-19 pandemic restrictions on social distancing hit brick-and-mortar stores hard. In response many retailers did a quick –...