Recently, our colleagues at Modern Marketing Today published an interesting piece on how personalization shapes the customer journey by building relationships and...

In this article, originally published on Modern Marketing Today, Julia Gebhart, Product Marketing Manager at Sitecore shares her thoughts on how...

Earlier this week on Modern Marketing Today, we discussed how customer data platforms are improving data value for retailers. Read on to...

In this article, originally published on Modern Marketing Today, Paige O’Neill shares her thoughts on how brands need to find the...

Retailers are accelerating their growth through digitization. By building smarter digital products, retailers can optimize solutions for their customers. An...

Earlier this week on Modern Marketing Today, we published some expert insight on how brands can help improve customer experience in a...

Aswin Mannepalli, Global Director of Industry Strategy and Marketing for Automotive at Sitecore, met with Retail Technology Insider to discuss the lessons...

Customer personalization unlocks ways for organizations to better understand their customers’ interactions and preferences. Aswin Mannepalli, Global Director of Industry...

Customer trends are continually evolving in the automotive industry, but in the last two years during the pandemic customer-led change...

The automotive industry is changing as a result of the COVID-19 pandemic. As customer priorities shift, so too must car...