How Personalization Drives a Better Customer Experience
Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result...
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How Top Brands Adapt to Expectations of the Pampered Consumer
In retail, customer experience drives awareness, loyalty, and revenue. Content – on your website, your social channels, or even driven...
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Pandemic Has Positive Impact on Driving Innovation for Retailers
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The Modern Customer Journey Demands Omnichannel Retailing
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Retailers Create Lifetime Customer Value Through Personalization
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The Curious Case of How the Pandemic Drove Innovation for Retailers
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Technology’s Role in Making the Ghost Kitchens Less ‘Ghostly’ to Consumers
Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.
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