Kelsey Winick

Kelsey Winick is a contributor for Retail Technology Insider. She writes about how technology helps brands connect with customers and address the challenges of delivering success in the digital marketplace. Kelsey is a graduate of The Ohio State University.
Improve Customer Experience

Recently, our colleagues at Modern Marketing Today published this article on how headless CMS can improve customer experience and streamline operations for brands. They talked

Headless

In this article, originally published on Modern Marketing Today, we discussed the differences between monolithic and headless CMS platforms. Read on to learn more about how organizations

Omnichannel Personalization

In this article, originally published on Modern Marketing Today, Julia Gebhart, Product Marketing Manager at Sitecore shares her thoughts on how retailers can use omnichannel personalization

Improving Data Value

Earlier this week on Modern Marketing Today, we discussed how customer data platforms are improving data value for retailers. Read on to learn more about how retailers

Customer Data

In this article, originally published on Modern Marketing Today, Paige O’Neill shares her thoughts on how brands need to find the balance between customer data and

digital experience

Retailers are accelerating their growth through digitization. By building smarter digital products, retailers can optimize solutions for their customers. An omnichannel digital experience has never

Decision Management

Earlier this week on Modern Marketing Today, we published some expert insight on how brands can help improve customer experience in a cookie-less world with decision management.

Economy

Aswin Mannepalli, Global Director of Industry Strategy and Marketing for Automotive at Sitecore, met with Retail Technology Insider to discuss the lessons the rest of the economy

personalization

Customer personalization unlocks ways for organizations to better understand their customers’ interactions and preferences. Aswin Mannepalli, Global Director of Industry Strategy and Marketing for Automotive

Automotive Industry

Customer trends are continually evolving in the automotive industry, but in the last two years during the pandemic customer-led change has evolved even more quickly.