Omnichannel Personalization Advances the Customer Experience
In this article, originally published on Modern Marketing Today, Julia Gebhart, Product Marketing Manager at Sitecore shares her thoughts on how...
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Improving Data Value with a Customer Data Platform
Earlier this week on Modern Marketing Today, we discussed how customer data platforms are improving data value for retailers. Read on to...
Read moreBalancing Customer Data and Trust
In this article, originally published on Modern Marketing Today, Paige O’Neill shares her thoughts on how brands need to find the...
Read moreImprove the Digital Experience with These Steps
Retailers are accelerating their growth through digitization. By building smarter digital products, retailers can optimize solutions for their customers. An...
Read moreDecision Management Unlocks Customer Experience Potential
Earlier this week on Modern Marketing Today, we published some expert insight on how brands can help improve customer experience in a...
Read moreWhat the Rest of the Economy Can Learn from the Automotive Industry
Aswin Mannepalli, Global Director of Industry Strategy and Marketing for Automotive at Sitecore, met with Retail Technology Insider to discuss the lessons...
Read moreWhat Does Personalization Really Mean for Today’s Consumers?
Customer personalization unlocks ways for organizations to better understand their customers’ interactions and preferences. Aswin Mannepalli, Global Director of Industry...
Read moreThe Automotive Industry is Evolving with Customer Trends in Mind
Customer trends are continually evolving in the automotive industry, but in the last two years during the pandemic customer-led change...
Read moreHow to Maintain Customer-Centricity with Shifting Market Trends
The automotive industry is changing as a result of the COVID-19 pandemic. As customer priorities shift, so too must car...
Read moreGenerational Transition Disrupts the Automotive Industry
According to Aswin Mannepalli, Global Director of Industry Strategy and Marketing at Sitecore, the automotive industry is about to experience...
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