Retailers Create Lifetime Customer Value Through Personalization
Recently, our colleagues at Modern Marketing Today published an interesting piece on how personalization shapes the customer journey by building relationships and...
Read moreKat Samiljan is a writer for Retail Technology Insider specializing in digital transformation and IT innovation. With a background in marketing, education, and travel IT, Kat brings a wealth of insight to the content creation process. She is a graduate of Florida State University with a degree in English Education.
Recently, our colleagues at Modern Marketing Today published an interesting piece on how personalization shapes the customer journey by building relationships and...
Read moreStrategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.
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