Kat Samiljan

Kat Samiljan is a writer for Retail Technology Insider specializing in digital transformation and IT innovation. With a background in marketing, education, and travel IT, Kat brings a wealth of insight to the content creation process. She is a graduate of Florida State University with a degree in English Education.
headless CMS

A recent article published by our colleagues at Modern Marketing Today discusses the growing trend of marketers moving to a headless CMS approach. Today’s customers expect seamless

lifetime customer value

Recently, our colleagues at Modern Marketing Today published an interesting piece on how personalization shapes the customer journey by building relationships and trust. But the burden on