Recently, our colleagues at Modern Marketing Today published an interesting piece on how personalization shapes the customer journey by building relationships and...Read more
Kat Samiljan is a writer for Retail Technology Insider specializing in digital transformation and IT innovation. With a background in marketing, education, and travel IT, Kat brings a wealth of insight to the content creation process. She is a graduate of Florida State University with a degree in English Education.
Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.