How the Pandemic Fast Tracked Digital Transformation for Retailers
Recently, our colleague, Kelsey Winick had an opportunity to sit down with an industry-leading expert to discuss how the pandemic...
Read moreJackie is a contributor for Retail Technology Today. Her past experience includes B2B marketing, public relations and journalism. She currently writes about IT, fintech, and enterprise technology. Jackie holds a Bachelor of Arts in Communications from LeMoyne College.
Recently, our colleague, Kelsey Winick had an opportunity to sit down with an industry-leading expert to discuss how the pandemic...
Read moreConsumers have more choices than ever before, fueled by more information and more access to retailers worldwide. This has given...
Read moreRetailers have been creating personalized content and embracing omnichannel strategies to deliver a superior customer experience, yet they are still...
Read moreIf you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed...
Read moreWhen you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes...
Read moreThere are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a...
Read moreAs 2020 begins, retailers everywhere are reevaluating – reevaluating brand awareness, market opportunity, and maybe most of all, how to...
Read moreDelivering real-time customer experience (CX) is crucial for retailers converting engagements to sales. By leveraging machine learning (ML) and artificial...
Read moreAs retailers embrace the digital buyer, the pressure to engage and retain customers is at an all-time high as mega-commerce...
Read moreRetailers aim to support customers throughout their shopping journey. Today, that journey plays out across digital, mobile, and in-store experiences,...
Read moreStrategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.
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