Grace Lin

Grace Lin is a writer for Retail Technology Insider. She covers IT, digital transformation, and the data-driven public sector. She has a background in software development and over ten years of experience in the digital space. She holds a bachelor’s degree from The George Washington University.
cloud-based ERP solutions

The pandemic drove retailers to take customer experience to the next level with seamless online shopping, AI-powered personalization, fast customer service, and impactful marketing campaigns.

brand identity

The COVID-19 pandemic placed pressure on online merchants to be transparent about how they were prioritizing safety with their products, customers, and employees. Amidst the