If you only looked at topline revenue numbers, the retail sector seems to be doing just fine. Total U.S. retail and food services sales in 2022 increased 9.2 percent over ...

There is no doubt that the pandemic has accelerated online retail sales globally. In fact, US e-commerce sales grew by 14.2 percent in 2021. As shoppers continue to shy away ...

Recently, our colleagues at Modern Marketing Today published an interesting piece on how personalization shapes the customer journey by building relationships and trust. But the burden on retailers to make those connections ...

In this article, originally published on Modern Marketing Today, Julia Gebhart, Product Marketing Manager at Sitecore shares her thoughts on how retailers can use omnichannel personalization to improve digital experiences for their customers. ...

Customer personalization unlocks ways for organizations to better understand their customers’ interactions and preferences. Aswin Mannepalli, Global Director of Industry Strategy and Marketing for Automotive at Sitecore, met with Retail ...

In today’s digitally-driven world, the power has shifted from retailers and brands to consumers. Now, the only way to create and keep a competitive edge and build loyalty amongst online ...

According to Bank of America, 70 percent of consumer client households and small business clients and 77 percent of wealth management client households are digitally active. These figures represent how ...

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the ...

Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result in long-term brand loyalty. But personalization and customer experience are ...

As retailers embrace the digital buyer, the pressure to engage and retain customers is at an all-time high as mega-commerce companies like Amazon thrive. To effectively draw in customers, retailers ...